Nor-Shipping ushers in the future

Written by Chiara Caputo. Posted in Marine industry talk

Big changes lie ahead for shipping - that was certainly the message at this year’s Nor-Shipping. The international maritime fair took place in Oslo from 30th May to 2nd June. While by no means the first maritime event of the year to focus on ‘Disruption’, ‘Big Data’ and ‘Cyber Security’, Nor-Shipping brought characteristic Nordic clarity to the digital debate, and a contagious feeling that change is already under way.  

Video marketing: why bother?

Written by Dani van Weert. Posted in Marketing

At the end of last year, predictions abounded that 2016 would be the year of video. And this has come true to a large extent: video is everywhere, on social media, news outlets, at exhibition stands and even in e-mails.

Online video already accounts for 50% of all mobile traffic and is expected to account for 79% of all internet traffic by 2018 (Cisco, 2015)

The road to SMM

Written by Emma Tuohey. Posted in Marine industry talk

We've been busy since SMM 2014... but now the preparations for SMM 2016 are in full swing! Here is what we've been up to and what we have planned for the show this year...

Check out the JLA infographic at the link: www.j-l-a.com/smm

Conference speaker slots: 5 things to keep in mind… part 2

Written by Debbi Bonner. Posted in Maritime PR

Part 2: Giving the presentation

You’ve successfully secured your presentation on the agenda of an event of your choice.  Congratulations!  This is a hugely important opportunity that should not be wasted.  After all, many paper submissions will have been rejected to give you this platform; for both your company as well as the event organiser who has selected you, it’s vital to ‘deliver’.