VIKING gaining ground in continued difficult market

20 March, 2017 – VIKING Life-Saving Equipment A/S is experiencing a moderate slowdown following several years of continuous growth. In a market affected by continued decline in two important segments, cargo vessels and offshore, revenue for 2016 totaled DKK 1.858 billion, compared to DKK 1.891 billion in 2015. Profit before tax for the financial year totaled DKK 183.5 million, compared to DKK 200.5 million in 2015.

VIKING CEO Henrik Uhd Christensen

“We want to continue developing and delivering growth in terms of both revenue and earnings. In the current market situation, we are performing well compared to our peers, while maintaining – and in most segments increasing – our market share. We also continued to invest in and develop our business with new products and concepts in 2016, and we established positions in the strategically important markets of Korea and Thailand. We will continue this offensive approach to the market, ensuring that we can seize the growth that is expected to return in 2018,” says CEO Henrik Uhd Christensen.

Cargo and offshore segments hit hard

VIKING operates in three main segments: cargo vessels, passenger vessels and offshore, two of which have been hit hard by the overall state of the economy. Although the scrapping of cargo vessels has increased globally, this has merely put a damper on the extreme expansion of capacity seen in the market over the last several years. In the offshore sector, lower oil prices continue to dictate the extremely low level of newbuild activities.

“The downturn has been deeper and longer than what could have been predicted a few years ago. The contours of a weakened market emerged in the years 2013-2014, combined with an absence of positive trends in the market economy to cushion the fall. You would have to go back decades to find a similar situation where the cargo newbuild market had fallen by more than half, as is the case now. Meanwhile, the operational market – the vessels in operation – are under pressure due to low demand and low freight rates,” says Henrik Uhd Christensen.

Signs of improvement in some segments

VIKING has launched a number of successful concepts in recent years for shipowners and offshore rig owners, which are adapted to the difficult market conditions. Customers are seeking multi-year agreements with transparent pricing on safety equipment and service, combined with reduced administrative burdens. The efforts to meet these needs will continue in the coming years.

“Even well-established shipowners see their liquidity dwindling these days; and some may go under, while consolidation in the form of mergers and acquisitions will also continue. I believe in a recovery in 2018. We are now seeing that parts of the market, most recently dry cargo vessels, are on the road to recovery,” says Henrik Uhd Christensen.

A few of the major bright spots/

On a positive note, the holiday-driven cruise industry has remained successful for decades and proven less dependent on the global economy. The part of the passenger ship market that transports both passengers and cargo has also benefited from growth and lower oil prices. This has had a positive impact on both newbuilds and the existing tonnage.

In 2015, VIKING acquired the Danish manufacturer of a game-changing technology for handling lifeboats, Nadiro A/S. The market has warmly embraced the Drop-in-Ball™ system, and VIKING Nadiro has achieved high growth rates and excellent earnings in a market driven by new SOLAS rules that will take effect in 2019.

Robustness for all market conditions

2016 was the first year of the new five-year business plan, BP20, which includes ambitious growth objectives. One of the objectives of BP20 is to strengthen our foundations, ensuring that VIKING’s position remains robust and attractive following years of crisis-like conditions in a number of maritime industries.

“We expect profit in 2017 to be on par with what we achieved last year. Despite the slightly declining top and bottom lines in 2016, we saw growth in important key figures, such as gross profit, EBITDA and cash flows. The good development in equity has also continued as a result of sustained solid earnings and the high level of investment. VIKING is therefore in a good position to withstand the difficult market conditions of recent years and to achieve accelerated growth when conditions hopefully improve within the next couple of years,” says Henrik Uhd Christensen.

VIKING’s equity at the end of 2016 totaled DKK 922.9 million.












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For more information:

CEO Henrik Uhd Christensen, t: +45 7611 8100, e:
Corporate Communications Manager Lone Aaboe, t: +45 7611 8217, e:


VIKING Life-Saving Equipment A/S is a global market leader in maritime and offshore safety. We provide and service safety and fire-fighting equipment for passenger and cargo ships, offshore installations, fishing vessels, defense, fire departments and leisure yachts.

A privately held Danish corporation with its group headquarters in Esbjerg, Denmark, VIKING has produced safety equipment since 1960. The company manufactures its products in Denmark, Norway, Bulgaria and Thailand.

VIKING offers a broad range of standardized and custom safety solutions and systems certified in accordance with the latest requirements of the IMO, SOLAS, EU and USCG.

The product portfolio includes chute and slide-based evacuation systems for the maritime and offshore industries, liferafts, lifejackets, immersion suits, fire suits, work suits, pilot suits, transportation suits, MOB boats, davits, signs, and other lifesaving equipment.

VIKING’s Owner Agreements offer unique custom solutions that combine safety products, global service, easy administration and financing – all within a fixed pricing framework.

VIKING serves the global market through 38 subsidiaries operating in a total of 72 locations. The close-knit VIKING network of offices, agents, 260 certified servicing stations and worldwide stock points makes us a global provider with a strong presence in all significant markets.