Posted in Marine industry talkThe IMO has a clear goal for reducing GHG. What it now needs is an action plan to reach it. At the end of MEPC73 it set member States a homework assignment, instructing them to come up with ideas to discuss when it next convenes, in a global transportation industry variant of the classroom favourite ‘show & tell’.
Posted in Marine industry talkAs the celebrations surrounding IMO’s 70th anniversary fade into memory, it is one of the industry's worst kept secrets that the UN agency’s Energy Efficiency Design Index requirements have failed to keep pace with improvements in vessel design and operation.
Posted in Social mediaWith 77% of marketers using at least one social media channel to market their business, it is clear that a large number of business-to-business (B2B) companies are seeing value in investing in a field that was originally dominated by their B2C counterparts.
Posted in Marine industry talkMany of JLA Media’s clients stand at the forefront of the technological revolution unfolding in today’s maritime industry, including advanced ship to shore communications, the Internet of Things, new propulsion and automation solutions, and other cutting-edge developments. However, the fact remains that the most important ‘component’ in ensuring the efficiency of the modern cargo vessel is its human crew.
Posted in Maritime PRLike no other event on the shipping calendar, Posidonia is what you make it: multi-million-dollar deals can be done over the canapés; footsore foot soldiers can be nabbing ‘exclusive’ party invites before breakfast; all the while, self-inflating strategists can grow more convinced of their own importance without leaving the top table bubble.