Video marketing: why bother?

Posted in Marketing

At the end of last year, predictions abounded that 2016 would be the year of video. And this has come true to a large extent: video is everywhere, on social media, news outlets, at exhibition stands and even in e-mails.

Online video already accounts for 50% of all mobile traffic and is expected to account for 79% of all internet traffic by 2018 (Cisco, 2015)