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Cyber-risk in the real world

Posted in Marine industry talk

Every year, new catchphrases that initially bring clarity to maritime industry panel discussions, conferences and exhibitions can quickly become loosely-used jargon. At first glance, ‘cyber-risk’ would appear to fit the buzzword bill, but the virtual threat is more than a passing fad; it is here to stay and will require intelligent long-term solutions.

Nor-Shipping ushers in the future

Posted in Maritime PR

Big changes lie ahead for shipping - that was certainly the message at this year’s Nor-Shipping. The international maritime fair took place in Oslo from 30th May to 2nd June. While by no means the first maritime event of the year to focus on ‘Disruption’, ‘Big Data’ and ‘Cyber Security’, Nor-Shipping brought characteristic Nordic clarity to the digital debate, and a contagious feeling that change is already under way.  

Video marketing: why bother?

Posted in Marketing

At the end of last year, predictions abounded that 2016 would be the year of video. And this has come true to a large extent: video is everywhere, on social media, news outlets, at exhibition stands and even in e-mails.

Online video already accounts for 50% of all mobile traffic and is expected to account for 79% of all internet traffic by 2018 (Cisco, 2015)

SMM 2016: digital, green and other networking routes

Posted in Maritime PR

It was the beginning of summer when, from the sunny beaches of Glyfada, the maritime business regretfully said goodbye to a successful and exciting Posidonia 2016. In what seemed the blink of an eye we were scattered across the 13 halls and 90,000 square metres of the popular biannual German exhibition…another SMM (aka the ‘September Manic Month’) had arrived without notice….