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Conference speaker slots: 5 things to keep in mind… part 2

Posted in Maritime PR

Part 2: Giving the presentation

You’ve successfully secured your presentation on the agenda of an event of your choice.  Congratulations!  This is a hugely important opportunity that should not be wasted.  After all, many paper submissions will have been rejected to give you this platform; for both your company as well as the event organiser who has selected you, it’s vital to ‘deliver’.

Conference speaker slots: 5 things to keep in mind… part 1

Posted in Maritime PR

Part 1: Securing the opportunity

Giving presentations at industry events – whether stand-alone papers or participation in panel sessions – is a highly sought-after opportunity for many. The visibility that such a public appearance offers, for both the executive doing the presenting as well as for the brand, can be invaluable for company positioning and ultimately for business development.

Buying advertising space in trade publications – Circulation / Readership

Posted in Advertising

If you’re going to invest money in advertising your business in trade publications (otherwise known as business to business magazines or B2B) there are many things to consider. The obvious and principal among them is selecting publications that are read by as many of your potential customers as possible.

Press interviews: 5 things to keep in mind… – part 1

Posted in Maritime PR

Part 1: Securing the interview

Meeting the press is an essential and valuable part of any PR and communications campaign. However, editors are busy people and encounters may well be very short, especially if taking place at events where schedules are full. Having the knowledge and tools to be clear and confident with the press and your messaging will ensure you get the best out of each interview opportunity.