Author: Emma Tuohey

Video marketing: why bother?

Posted in Marketing

At the end of last year, predictions abounded that 2016 would be the year of video. And this has come true to a large extent: video is everywhere, on social media, news outlets, at exhibition stands and even in e-mails.

Online video already accounts for 50% of all mobile traffic and is expected to account for 79% of all internet traffic by 2018 (Cisco, 2015)

SMM 2016: digital, green and other networking routes

Posted in Maritime PR

It was the beginning of summer when, from the sunny beaches of Glyfada, the maritime business regretfully said goodbye to a successful and exciting Posidonia 2016. In what seemed the blink of an eye we were scattered across the 13 halls and 90,000 square metres of the popular biannual German exhibition…another SMM (aka the ‘September Manic Month’) had arrived without notice….

Conference speaker slots: 5 things to keep in mind… part 2

Posted in Maritime PR

Part 2: Giving the presentation

You’ve successfully secured your presentation on the agenda of an event of your choice.  Congratulations!  This is a hugely important opportunity that should not be wasted.  After all, many paper submissions will have been rejected to give you this platform; for both your company as well as the event organiser who has selected you, it’s vital to ‘deliver’.

Conference speaker slots: 5 things to keep in mind… part 1

Posted in Maritime PR

Part 1: Securing the opportunity

Giving presentations at industry events – whether stand-alone papers or participation in panel sessions – is a highly sought-after opportunity for many. The visibility that such a public appearance offers, for both the executive doing the presenting as well as for the brand, can be invaluable for company positioning and ultimately for business development.

Buying advertising space in trade publications – Circulation / Readership

Posted in Advertising

If you’re going to invest money in advertising your business in trade publications (otherwise known as business to business magazines or B2B) there are many things to consider. The obvious and principal among them is selecting publications that are read by as many of your potential customers as possible.